History

• 2013

  

  Launch of a new concept of Milavitsa stores. Restyling of retail environment and in-store brand communication.

• 2011

  

  Milavitsa developed a retail chain and by 2011 more than 450 stores were opened in 16 countries worldwide.

• 2010

  

  Intima, the leading European magazine for lingerie (France) released a special supplement dedicated to the MILAVITSA Company.

• 2008

  

  Milavitsa organized the Centenary Celebration with the opening of MILAVITSA’s History Museum at the factory, and the Publication of the book "Milavitsa. 100 Years of History."

• 2007

  

  Milavitsa was awarded Brand of the Year.

• 2005

  

  Milavitsa has pursued a continuous investment of actively upgrading with the latest technological equipment.

• 2004

  

  Milavitsa organized a grand outdoor show ‘Solar Wind” in the center of Minsk, which was received with wide public acclaim.

• 2003

  

  Rebranding: followed with a new style and a new logo.

• 1998

  

  Since the first participation of the company in “Salon International de la Lingerie” in Paris, MILAVITSA was thrice awarded the prize of the French fashion magazine, Madame Figaro, for its distinctive designs.

• 1996

  

  MILAVITSA was the first Belarusian Company to be awarded the ISO 9001-96 Quality Certificate.

• 1995

  

  Milavitsa released its first swimwear collection.

• 1992

  

  It was transformed into a Joint-Stock Company; and later the first MILAVITSA outlet store in Minsk was opened.

• 1991

  

  The new company name is MILAVITSA.

• 1970

  

  The factory became the parent company of the Minsk production sewing association named “Komsomolka”.

• 1964

  

  The company later changed its profile to the production of corsetry articles and became one of the biggest women's lingerie producer in the USSR.

• 1945

  

  Recovery of the factory after the Great Patriotic War since 1950 resulted in the company becoming specialized in sewing garments and switched to making handbags and clothing.

• 1929

  

  After the nationalization of the cooperative association, the factory named "Beloruska" was set up. This was the first public haberdashery company in the USSR. In 1932 it was renamed as the Frunze factory.

• 1925

  

  The former employees of the Tourne private factory established Spartacus cooperative association producing plastic haberdashery products.

• 1908

  

  In 1908 in Minsk, the French brothers Tourne, founded a haberdashery factory for production of ladies' combs.